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New approaches to global standards and metrics for PR program measurement
London recently played host to PR professionals from across the US and Europe during “PR Measurement Metrics – From Concept to Implementation Reality,” a follow-up event that expanded upon the...
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The Now Of Social Communication [Infographic]
You’ve already heard a lot this week about the evolution of our company. Our CEO, Michael Nowlan, wrote about what this change means and our COO, Jim Delaney, wrote about how these changes reflect a...
View ArticleExtracting Real Value from News Releases
By Shonali Burke, President & CEO; Shonali Burke Consulting, Inc. So, your news release is out, and you have great metrics on pickup, engagement, and so on. Now what? How will you extract the true...
View ArticleThe #SMmeasure Chat Gets A New Home On It’s 4 Year Anniversary
Four years ago, when Sysomos became part of the Marketwired family, we wanted to do something to bring our two online communities together. The result was a weekly Twitter chat that focused around...
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4 Tips to Raise Your Measurement Standards
Katie Paine @queenofmetrics Senior Consultant, Paine Publishing Start With Agreed-upon Objectives Whatever definition of success you use, it all comes down to one question: How is what you do going to...
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#CreativePR: Measurement and Data-Based Insights
This is post 5 of our 5-part #CreativePR blog series. Read the entire series here. The data-driven world has significantly reshaped the way the communications industry works. Greater access to...
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